TENAFLY, N.J. — Tenafly entrepreneur Tomer Dicturel is angling for a share of the multi-billion-dollar live-streaming market with the app MeVee.
"Live-streaming is a tool that everybody can use, and the technology is right for it right now," Dicturel, 38, told Daily Voice. "So we're taking advantage of that."
MeVee allows users to record live video to be streamed over the Internet and shared on social media. Dicturel and his business partner Ryan Hickman launched a beta in the App Store in January, and it quickly spread to 56 different countries.
"We had a quiet launch that didn't end up being so quiet," Dicturel said. "Within a week there were thousands of people streaming on the app."
Dicturel is an estate and tax planner by trade who moved to the United States from his native Israel in 2000. In 2014 he worked with Hickman on a live-streaming project for a client.
Afterwards, the duo produced their own creation.
"We looked at each other and we both knew we had to do this thing," Dicturel said. "We both saw live-streaming as the future."
The company caught its first big break last June, when Dicturel allowed former client and NBA player Ty Lawson to use a test version of the app to stream himself watching the NBA draft, in a video that quickly went viral .
Dicturel and Hickman diverted from competitors, Pericope and Meerkat, by monetizing the livestream with advertising and sharing the revenue with the content producers.
"We wanted to have a disruptive business model that benefits our users," Dicturel said.
Anyone who has a stream on MeVee with more than 10,000 viewers will receive 50 to 70 percent of the advertising revenue from it.
Since January, MeVee has been Dicturel's full time job. The company is currently raising capital and has plans to release finished Apple and Android versions of the app soon.
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