ENGLEWOOD CLIFFS, N.J. -- Monil Kothari, a resident of Englewood Cliffs, is hoping to merge the virtual fashion experience with the real world with his startup, Antandre , a fine fashion jewelry site.
The biggest difference to his brand? Allowing customers to try on four pieces at home before committing to purchase. "Our goal is to give customers the touch and feel experience of brick and mortar shopping, while blending the convenience of online shopping," he said.
The company, which he launched in late 2014, aims to be a lifestyle brand by delivering the best designs at good price points, a home try-on program for enhanced service, and a philanthropic focus to make a positive impact through every purchase, he explained.
In an industry where mark-ups can be up to six-times cost, Kothari said his site offers better value by cutting out all the middle men and selling directly to customers. "Everything from design, procurement, and sales is done in-house, thus delivering high quality product at fantastic price points," he said.
Plus there's that "good ethos" proposition. "As a new entrant to the industry, I believe it's our responsibility to help remedy some of the issues our industry participated in," he said. "We’ve partnered with the Diamond Development Initiative, a non-profit focused on bringing increased transparency to the diamond mining industry, whilst also empowering local artisanal miners to become self-sufficient. We donate five percent of our sales to help them advance their mission."
Kothari also stresses the "story" behind his brand. "We believe that today’s jewelry buyer isn’t a man buying for his wife or girlfriend; rather we believe it is independent women purchasing fine jewelry to celebrate their successes in life," he said. "In fact, Antandre is the name of an Amazonian warrior, and we believe her spirit lives on in today’s modern woman; tough, hardworking, and independent!"
Go to www.antandre.com/ more information.