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Amber Lee ‘Obama Girl’ Ettinger signs with Wilhelmina Models


West New York’s Amber Lee Ettinger has signed with Wilhelmina Models, one of the most prominent agencies in the fashion industry, CLIFFVIEW PILOT has learned.

Amber Lee Ettinger

With offices in New York, Los Angeles, and Miami, Wilhelmina Models has placed its models in campaigns for, among others, MAC, CoverGirl, L’Oreal, Donna Karan and Avon.

“Expanding further, the Wilhelmina Artist Management division, specializing in entertainment and music, has quickly risen to the top of the industry representing international stars such as Fergie, Zoe Saldana, Natasha Bedingfield, Rebecca Romijn, Cyndi Lauper, Zachery Quinto, and Estelle,” its website says.

“This vastly experienced team specializes in securing celebrity-powered campaigns, image consultation, private brand licensing, endorsements, sponsorships and talent appearances. Creating, developing, and maintaining the stellar brand identity of each artist by securing major fashion campaigns, endorsements, marketing opportunities and tour sponsorships is a top priority of the Wilhelmina Artist Management division.”

The agency was founded more than 40 years ago by Wilhelmina “Willy” Behmenburg, who came to the U.S. from the Netherlands in 1954 and became one of the most famous  models of the Fifties and Sixties, working for the Ford agency.

Before long, Wilhelmina Models took its place beside Ford Models, eventually launching the career of the first black American supermodel, Naomi Sims.


Amber, meanwhile, has spent her career working steadily toward her goals. ( See: Hudson’s own ‘Obama Girl': No shark-jumping here )

Although the world discovered her through her role as “Obama Girl” in an historical smash video, she has constantly kept improving her image, auditioning for agencies and even creating her own jewelry line.

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